Search Engine Marketing is the process of marketing your website or blog on a search engine. Do you think you understand search engine marketing? In the next 200 words I am sure that I can point out some facts that you did not know about search engine marketing. Let’s give it a try.
The most written about and least understood form of search engine marketing is known as Search Engine Optimization or SEO. Many SEO experts have screwed up more websites charging for their so called search engine optimization expertise. I can say this with confidence because as soon as you try to figure out how a search engine works the company will change things around regarding their particular engine. This is especially true with Google.
Submitting your site to search engines and directories is helpful in getting organic listings for your site, but because each search engine optimizes their pages in a different way you can never totally set your site up to be page 1 of every search engine. For this reason most people try to get on page 1 with their primary keywords with Google, Yahoo and MSN but never make it there.
Pay per click is the fastest way to get on page 1 of a search engine. If you are willing to pay for the traffic and can afford to do so, you can market your website quickly on any search engine that has a pay per click program.
There are many more issues that we can discuss we about search engine marketing. If you can master a few basic techniques like acquiring back links to your site and hyper linking specific relative keywords, you can benefit greatly on all the free traffic from the search engines, if you target the right words.
