It’s no secret that when it comes to running a successful internet marketing business, you will need to add blogging to your business plan. While many people think of blogs as a tool to tell friends about your recent vacation, what you had for breakfast or share your photos of your pet there is much more to this tool that can benefit you. Blogging is a fast-growing trend that can skyrocket an online marketing companies success into the stratosphere. Blogging gives savvy marketers the chance to connect with their loyal consumers, target their specific niche market, build your brand or name in a specific target market and facilitate a conversation about what kind of products or services you provide. Remember these marketing vehicles are completely FREE. You can have your ads, notes, reviews, photos, articles , whatever, whatever… posted to multiple high traffic social sites and Agamutz Suddenly your business just landed on one of the most aggressive forms of on-line marketing. In addition internet marketing through use of blogs are a great way to generate new leads and build business relationships that can lead to more business, widen out your network, give testimonials and even referrals.
So, if your not blogging about your business or products as part of your internet marketing strategy, then you are missing out on some very serious opportunities.
However, with running a successful blog comes certain rules and ethics; follow these rules and ethics and your blog will establish you as the foremost authority in your marketing niche:
1. Provide Readers Real Value. The most popular blogs are not shy about boiling down their secrets to success. They know that their followers want valuable information. Too many marketers start an internet marketing business just to generate some green, but if you are in it for the long run you will need to provide your readers with information that does not have a sticker price. For example if your niche involves losing weight, post a list on the best fat-burning foods in the supermarkets. If you are running a business on building websites, give readers a glimpse into how to optimize web content. Yes, throw them some bones. Your readers will appreciate the free advice and won’t hesitate to come back for more.
2. Avoid Constant Advertising Yes, your blog presents a perfect opportunity to advertise any new products or services. However, if this is the primary function of your blog, you might as well close it down now. It’s fine to announce a new launch every so often but avoid constant advertising, after all no one likes to watch only commercials!
3. Keep It Clean. The world of blogging is undoubtedly informal but, you still need to maintain a pejorative-free environment for your readers. That means no swearing, racial, sexual or religious remarks, no matter how positive they may be. Additionally, remember the tone that you are writing in. When it comes to internet marketing blogs, no customer wants to read one that talks down to them in a condescending tone. Your blog should read like a casual conversation between friends over a cup of coffee.
4. Back Up Your Posts. If you are posting about something that requires research, don’t fake the fakes or you will get called out. Put in the time to research any factual information and your reputation will remain golden.
5. Talk To Your Readers. Too many internet marketers forget to follow through with one of the most important Web 2.0 strategies, talking to their readers. The comment section of your blog is the perfect place to have a conversation with interested consumers as you will be able to ask specific questions about what your clients are seeking from your internet marketing business or niche. Additionally, if any potential clients are interested in what your business is all about, the comments section gives you the chance to convert them into loyal customers. These golden nuggets of information are things that 9-5 businesses have to pay for, so do not miss this goldmine of an opportunity by committing this faux pas!
6. Follow the House Rules. Its so easy to create a social site account and start your blogging campaign such as Twitter, Squidoo, WetPaint, MisterWong, etc. But keep in mind every social site has their own house rules that you need to follow. If you don’t, well they will simply delete your post in a heart beat or worse, disable your account.
Remember blogging is simply a part of your social media marketing strategy and should not be the only internet marketing plan. Consider it a vital component of your blueprint for wealth and success! If you are already bloggin, then you are on the right track that will lead you to success.
I would love to hear from you and please, feel free to leave a comment or question, and I will adress them as quickly as I can.
